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Put Your Hands Together for the Twelfth Team
by Roger Horton
Toyota's entry to the pinnacle of motor racing is a joyous occasion - every sport needs new competitors, new blood, and Formula One has not seen a truly new name amongst its ranks for decades. In a special project, Atlas F1 talks to the key players in the operation and looks at the marketing and technical aspects of this Great Adventure. But first, Roger Horton explains what it's all about...
Marketing: Toyota Bets On Speed
by Charles Bickers
The Japanese car giant will take its place on the F1 grid for the first time next year. Success on the track could translate into success in the sales rooms - or so they hope
Ove Andersson Wants Respect
by Alan Baldwin
Toyota's F1 boss Ove Andersson has a simple aim for the team's debut season: he just wants others to acknowledge at the end of the year that the team have done well. Alan Baldwin interviewed Andersson about his hopes
Q&A with Gustav Brunner
Gustav Brunner made history when he signed with Toyota for the role of technical director, reportedly receiving an unprecedented salary of $4 million a year. In the process, he left his previous team Minardi in a controversial manner and has been keeping silent since. Two weeks ago in Hockenheim, Brunner met with the media and spoke about his new job for the first time
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Cesare Fiorio leaves the Minardi team |
Fisichella signs new deal for 2001 with Benetton |
Mika Hakkinen wins the Hungarian Grand Prix |
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