At least 27% increased sponsorship space expected before Italian GP, says Ron Dennis
London, England. Ron Dennis, the CEO of the McLaren Formula One team, announced at a press conference earlier today that his engineers had made a major breakthrough in inflating Kimi Raikkonen's racing suit.
"Yes, Raikkonen's racing suit now requires more cloth than the racing suits of the rest of the grid put together," said Dennis, beaming with pride. "And we expect to overtake the Goodyear blimp later this year."
McLaren engineers used the spare time available while fire marshals were putting out fires in the MP4/18 to invent a new textile made of beryllium that can withstand inflated pressures of 300-Bar without bursting.
"All this wouldn't be possible without Kimi's help," Dennis said, "And as can be heard he is under tremendous air pressure during the press conferences. Most of his comments are not made by him but simply air escaping from the suit."
Before entering the post race press conference, McLaren mechanics connect massive air pumps to Raikkonen's suit and inflate it to maximum pressure, thereby increasing the size and value of all sponsorship logos.
"Fortunately Coulthard has not been able to finish on the podium at the same time as Raikkonen," Dennis added, "as there simply isn't enough room for both drivers in the press room."