Tuesday March 27th, 2001
Local drivers are vying for the off-track limelight in the run-up to Sunday's Brazilian Grand Prix, resigned to being overshadowed when the race starts.
From dying their hair blue to participating in radio shows and celebrity golf tournaments, the locals are trying to grab a share of the headlines before world champion Michael Schumacher and the other top drivers arrive at Interlagos.
"Loads of my friends and journalists wanted me to dye it green or yellow," said Minardi driver Tarso Marques sporting his new blue locks. "I thought blue would be less attention-seeking."
Marques should make the most of the interest. The Brazilian had to abandon the season-opening Australian Grand Prix on the fourth lap because of engine problems and finished 14th and last in Malaysia, four laps behind the winner.
"Everyone is aware of the equipment I have," he said. "Instead of cheering, you should be praying for me to finish qualifying and for my equipment to work."
Jaguar's Luciano Burti, another Brazilian, went straight to the local radio studios in pursuit of publicity and has lined up an appearance in a television comedy show on Brazil's Globo network.
Rubens Barrichello, Schumacher's Ferrari team mate, took to the golf course, swinging his clubs in celebrity matches alongside stars including Brazilian soccer striker Ronaldo ahead of last week's Sao Paulo Brazil Open.
"Golf brings me spiritual calm," said Barrichello, who has failed to finish the Brazilian Grand Prix in front of his home fans for the past six years.
There are already signs that the local drivers' stay in the spotlight will be short-lived, though, with Marques's hair returning to its normal blond colour.
"I think I'm going to have to dye it again before the race," he said.