 Empire State Building Lights Up for Ferrari Thursday April 8th, 2004
The event, which celebrates the arrival of the first Ferrari to the United States in the spring of 1954, coincided with the New York International Auto Show gala evening. The United States is traditionally Ferrari's largest market in terms of sales. To commemorate its 50th anniversary, Ferrari has created a special inscription which will be applied to all the cars destined for the US market throughout 2004. "There has always been a great feeling between the United States and Ferrari," Luca di Montezemolo, Ferrari's president, told ANSA. "We have a very strong presence here now. There are over 20,000 Ferraris on US roads and America's passion for the marque is growing all the time. "The fact that Ferrari's 50 years in the US are being celebrated by illuminating the Empire State Building with red light would have thrilled Enzo Ferrari as much as it does me and anyone else who is proud to be Italian."
Published at 11:16:21 GMT
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New York's Empire State Building was bathed in red light on Wednesday to celebrate Ferrari's 50th year in the United States.
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